Category Archives: Undergrad

The Fowler Coordinator Blog – 5 Apps Every Intern Needs

Five Apps Every Intern Needs:

By Maurissa Walls

Often as an intern you will be forced to find solutions to office problems while also juggling your personal life. Luckily in today’s world there’s an app to help solve nearly any problem or reach any personal goal. Here is a list of five intern-friendly phone applications, that will help make great impressions in the workplace and help manage your personal life.

TeuxDeux
https://teuxdeux.com

Like many interns, you are probably running through the day adding items to a to-do list in your head. This interactive app puts a spin on your classic pen and paper to-do list by holding you accountable for what is not getting done. Users are able to add task onto a calendar by the day. If a task goes without getting crossed off it is carried over into the next day’s task list. Your TeuxDeux list can be seen by logging onto the website or app on any connected devices. There’s also space to add “look-ahead” items to your TeuxDeux for things that you want to try to do in the future, like trying out that new restaurant near the office.

Flipboard
https://flipboard.com

Flipboard offers a creative way to compile and discover top news stories within your industry of interest. Not only can you browse through other users’ magazines of industry weekly news, but you can create your own by putting together news from your favorite publications to share with other professionals. This is a great resource for interns to keep current with topics that come up in the workplace and impress your boss elevator small talk.

CamScanner
https://www.camscanner.com

This is a must have app for interns juggling a lot of paperwork on the go. The CamScanner app converts physical documents to PDFs through taking photos. The app makes it simple to pass along documents that need to be signed or quickly send a contract across town. You can also use it to send yourself PDF versions of your own handwritten notes or keep track of your receipts digitally.

Mint
https://www.mint.com

It’s probably a good idea to try to do some saving while you are making money at your internship. Mint is a great app to help you start building good spending habits and tracking your personal expenses. This app allows you to see all of your bank transactions in one place and provides a breakdown of where you are spending your money. This app can help you finally can start saving up for that iPad or trip you’ve always wanted to take.

LinkedIn Connected
https://www.linkedin.com

LinkedIn Connected App is an extension of the social media site that focuses on the building professional relationships. This app is great for interns looking to sustain relationships made in the office and through networking. The app acts as a pocket office guide sending you background info about your co-workers before meetings, reminding you of office birthdays, and tracking your network growth over the period of your internship. Using the LinkedIn Connected app could make you one of the most thoughtful interns in your department.

For more about the Fowler Coordinators click here.

Deloitte’s 2014 Battle of the Beltway a Success for George Washington University!

A record-setting participant list in Duquès Hall set the stage for this year’s Deloitte Battle of the Beltway Case Competition on this past Monday, November 10th.  Fifteen teams representing schools from all over the east coast competed in the annual event.  The winner of this year’s Case Competition went to the team representing American University’s Kogod School of Business, pictured below.
Team From American University's Kogod School of Business
The team representing the George Washington School of Business came in second place with a convincing presentation on improving the affordability of college by increasing the number and types of science, technology, engineering, and technology (STEM) programs, thus improving the marketability of students on a global level.  Pictured below from left to right are  Hassan Haider, Shahzeb Mirza, Cory Shaffer, and Hannah Sassi, accompanied by Dean Linda Livingstone.

Bob GWSB

Third place went to Princeton University and fourth place went to the team of students from Wake Forest University.

The students that participated in the event, the representatives from Deloitte, and the staff that supported and produced the event demonstrated an outstanding level of professionalism and enthusiasm.  The case competition has become a mainstay at GWSB since its inception in 2009, and will surely remain part of the University’s landscape for years to come.

My Life as a Tea-Drinking Castle Dweller: Adventures in Britain and Beyond

Meeting the hairy cows of the Scottish Highlands! This is one of my favorite memories so farHi there GWSB community!

My name is Kaley and I am a junior concentrating in marketing. I am currently spending my semester at Royal Holloway University of London! Royal Holloway is located about 40 minutes outside of London, in a small town called Egham. The campus is green, spacious, and self-contained, which has been a big change from our beautiful urban Foggy Bottom campus. I’m also just a short train ride from London, which has been really fun to explore.

One of the reasons I chose to study at Royal Holloway was because I wanted to immerse myself in British culture by living the life of a British “uni” student. I literally live in a castle with first-year Royal Holloway students, better known as “freshers.” I eat in a dining hall and chat with my new British friends about current events and other random topics. I learn most about British culture from these conversations because out of no where, we’ll just start talking about the difference in our political systems, our healthcare, our education, and other interesting topics. I’ve become much more aware of my American perspective, which is something I never thought about before.

Since I’m an international exchange student, I take classes right along with other Royal Holloway students. The normal course load is four classes, and I am taking Marketing Strategy in Context, Marketing Research, International Human Resource Management, and The Individual at Work. I really like all of my classes, but I think my favorite class is The Individual at Work, which focuses on identity in the workplace and how to create a productive environment for people to work in.

The British university system has been a major change from what I’m used to at GW. For each class, I attend a 50 minute lecture and a 50-minute discussion section (called a workshop) just once a week. The rest of the week, it is up to me to keep up with reading, work on my papers, and teach myself a lot of the material. Also, my entire grade in each class depends on only two papers!  I have a lot more free time, but also less structure, which can make things a bit stressful if I don’t plan my time out well.

Another great thing about studying outside of London is that it is relatively easy to travel to other parts of Europe. I made trips to northern Spain, Budapest, and Edinburgh, all of which gave me interesting insights on other cultures. One of the biggest lessons I’ve learned while abroad came from my trip to Spain. I was visiting a friend of mine who is studying in a small city called Santander, which is typically only a tourist destination in the summertime for people in Spain. Therefore, there aren’t really any English speakers. I had never been in a situation before where I could not communicate with the people around me. It was honestly very intimidating, and I had to rely completely on body language and translations from my friend. At the same time, it was an eye-opening experience. Even though I was only there for a short time, it gave me a new perspective on language barriers. As someone who is interested in HR, I thought about the role they might play in companies and multi-national corporations. I have an even greater respect for people who work or study full time in countries where they don’t speak the language.

Standing with the Tower Bridge in London- what a great city! (this should probably be the cover photo)A couple of weeks ago, Royal Holloway had a Study Abroad fair and asked the exchange students to represent their schools. It was strange to be on the other side of the table, encouraging British students to come study at GW because it still feels like just yesterday that I was contemplating studying abroad. It was great to be back in my buff and blue mindset, telling them everything I love about my school and my city.

Studying abroad has been one of the best decisions of my life. It sounds cliché, but it really is an eye-opening experience! I’ve learned so much about myself, and about other cultures. My perspective has expanded in ways I never expected. I’ve had the opportunity to travel and see some of the most incredible sites, while stepping outside of my comfort zone.  I ate a plate of sardines in Santander, bathed in the thermal pools in Budapest, got up close to a hairy cow in the Highlands of Scotland, visited more castles than I can count, and more.  Every morning when I wake up and realize where I am and what I’m doing, I feel like the luckiest person in the world.

I have a little over a month left here in England, and while I’m in no rush to leave, I am also really looking forward to getting back to my GW community.  Until then, I’ve got plans for a trip to Paris, a tour of the Harry Potter Studios, and of course, about six more papers to write! Enjoy the rest of your semester, and don’t hesitate to reach out to me if you have any questions about Royal Holloway, England, or studying abroad in general. Raise High!

Kaley Pomerantz is a Junior in GWSB pursuing a BBA with a concentration in Marketing.  To learn more about GW’s exchange program with Royal Holloway, click here.

Unexpected Exposure and Life Lessons on the GWSB NYC Marketing Trek

By Zach Rosen

The New York City Marketing Trek, offered to students in the GW Business School, has been an eye opening experience; I was able to find the little answers I was looking for in marketing, but a whole new set of questions has emerged.

I find myself wanting to know more about strategic planning, copywriting, and account management with focus on B2B or B2C, and less of “what exactly goes on in marketing?” A week prior to the trek,  these terms and concepts would have been a foreign language to me and in some sense they still are, but my intellectual curiosity and desire have fixated on a concentration I never dreamed of pursuing.

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Last month, I was in route to the city of bright lights in a packed bus with my fellow trekkers not too sure of what we were getting ourselves into. Our bus arrived at midnight and we set our alarms for 6:30 AM – the first time since high school.

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Our first day in NYC was packed with site visits from 8:00am to 8:00pm. On paper it looked like a long day, and it was, but it went by super fast. Each site visit was about an hour and a half and it seemed like we were running from one side of Manhattan to the other. On the first day we visited OgilvyOne, Dentsu Aegis Network, Gallup, BBDO, and Deep Focus.  The second day of site visits included Michael Kors, Deutsch, Macy’s, and Blue Fountain Media. Each firm had their unique appeal and atmosphere – one of the best parts of visiting firms was the opportunity to see their office and company culture.

Team ABrainstorming Branding Activity at Blue Fountain Media-1

No longer do the stereotypical offices with closed doors and established hierarchies exist. The new normal for ad agencies is glass walls with sliding doors and short cubicles allowing more light, openness, and conversation to flow freely. Scooters and ping-pong tables with eccentrically bright colors were more common to see than a closed-off room. Deustch, BBDO, and OgilvyOne looked like cut outs from magazines. Each time we entered their space we couldn’t help but gasp and ask ourselves, “Is this real?

Team B

The wide variety of office spaces and cultures from each office was more than skin deep, each glimpse into the advertising firms resonated differently with each student. My values and goals aligned well with Dentsu Aegis and Deep Focus because of their relaxed atmosphere, while others connected with Gallup and BBDO. My individual experiences whether through the GWSB, internships, organizations, etc. have prepared me for the moment when I ask, “Is this place right for me?” The most important lesson I learned on this trek was no matter the salary or prestige of an internship or job, I need to love where I work and for whom I work. I need to share the similar goals and interests of a company in order to prosper and grow as a young professional. And for this I am beyond grateful for my experience on the GWSB Networking Trek.

MKTG Trek Group Photo at Deutsch

I now have the contacts and background knowledge to move forward whether with informational interviews or to be able to intelligently talk about the marketing industry. I would recommend this trip to anyone and everyone who is interested in marketing, consulting, finance, real estate, or sports management.

The Fowler Coordinator Blog – Online Media: Pageviews, User Interface, and User Experience Rule!

By Kathleen McCarthy

This summer, I had the amazing opportunity to work at USA Today in the Travel Media Group. I was able to see first-hand how business and editorial departments work together as well as learn about the diverse jobs that they each perform. This was my first experience working in media, and it was definitely a learning experience. There were so many aspects to working in media that I had no idea existed before interning at USA Today! 

First and foremost I learned that content isn’t really king—online is. The majority of the activities that go on in the Travel Media Group at USA Today revolve around our online products. One of the things that I learned early on in my internship is that the bottom line of any project in online media is going to come down to page views. The goal of all of our online products is to get people’s eyes on them and keep them on our page as opposed to someone else’s. That means that the first question following any idea proposal is “How much will it increase page views by?” If there is no guarantee of generating more page views, an idea will have a hard time getting off the ground. This is why it is helpful to know not just if something will generate more page views but to know how it will generate them and where they will come from. 

Another important lesson that I learned about working in media is the importance of user interface and user experience. A media outlet can have great content, but if they don’t have the kind of user interface that makes their site appealing enough for people to stay on, that content is wasted. Likewise, without the kind of user experience that allows visitors to navigate through the site for a considerable period of time, a site won’t reach its potential in terms of page views. This makes it important for business people working in media to have basic knowledge of web design so that they can effectively communicate business necessities with designers and developers. 

In addition to being exposed to the online side, I also learned about some of the challenges that the media business faces. Part of the allure of working in the media industry is being surrounded by creative people. While working in a creative environment is a lot of fun, there are also some challenges to doing business in this type of organization. It is always difficult to reconcile the interests of a media company’s creative branch with the side tasked with generating revenue. Many decisions, such as introducing sponsored content on editorial pages or SEO activities, demonstrated the internal push and pull inherent to the media industry. As I watched these decisions unfold, I learned not only about how the media industry operates, but also about the controversies that arise when editors are asked to take part in these activities. This taught me about the need to approach issues diplomatically in order to make sure that all parties are comfortable with a decision. 

Working at USA Today was definitely an eye-opening experience that taught me a lot about working in the media industry. Even though there are a number of unique challenges that this industry presents, it is also incredibly exciting and fast-paced. Now that I have a more in-depth understanding of what working in media is like, I can’t wait to take the things that I have learned at my internship back into the classroom for my final year at GW.

For more about the Fowler Coordinators click here.

The Uniqueness of Hong Kong

PanoCausewayProtestI want to begin with a wide angle to understand Hong Kong.  This is not China, despite what many friends have called my “Adventure in China”, Hong Kong has a separate administration, culture, and language.  At the same time though, China would prefer to have control over Hong Kong’s decisions and ultimately keep them on track to be a stable entity.  For this reason, protests have begun to populate the usually busy streets of Hong Kong Island and Kowloon, the two main islands.  The Chinese government is planning to choose the potential candidates for the upcoming election rather than allowing a fully operational democracy.Screen Shot 2014-10-27 at 10.29.07 AM

Sunday, September 28th, I was having dinner with friends a few blocks north of the center of Hong Kong.  The restaurant was full of families, young and old, enjoying their last meal together before the always-busy workweek.  The room slowly became quiet and conversations were drowned out by the sound of hushes and gasps.  We were witnessing on TV the initial round of riot shields, tear gas, and pepper spray being used on the “peaceful” student protesters.  Up until this point, the streets were calm, the only sight of a non-peaceful protest was the outlying perimeter of police officers to contain the students, but even they did not holster their guns.  That Sunday was a turning point for our time here and for Hong Kong’s global image.  By Tuesday the Chinese government in Beijing denounced Hong Kong’s police for the actions used and with such news settled the vibrant (more negative word?) emotions of the student activists, still holding their ground in the streets.  Even though the violence was temporary, it became the focus of worldwide media and effectively became the talking point for every conversation I had with non-local people.  The pictures you see here are from the main protest area in Causeway Bay consisting of over 100,000 people.  As you are reading this today, there are still people eating and sleeping in the streets but it has become a part of the ever-changing culture of Hong Kong and we have adjusted around it.

Screen Shot 2014-10-27 at 10.24.53 AMThe city may be dense with over 7 million residents and thousands of tourists but there is always an opportunity to escape.  Most frequently we visit the New Territories, the outer islands of Hong Kong, to go hiking and camping.  In just under an hour in a taxi, far cheaper than any DC cab, we are let off at a trail sign with one arrow.  After 10km we arrive at the most surreal view, not just because of the uninhabited beach or 5-mile view, but because of how close a tireless city is from us.  Despite being a protected natural forest the wildlife is limited to giant spiders and cattle strewn over paths and trails.   Another trip we were fortunate enough to take this past month was to Ko Phi Phi, Thailand.  A great experience of local Thai culture but too vast to explain within this blog.  The picture included shows you the cliffs on the water and the original Long-Tail boats.  Hopefully the next time I write I will bring greater detail into our traveling and non-city experiences throughout my abroad experience.

Reid Breck is a GWSB Junior pursuing a BBA with a dual concentration in Marketing and International Business.  To read more about this semester abroad program Reid is on in Hong Kong through Syracuse University, click here.  

Effective Strategies for Academic Success: Citations and Classroom Expectations

Intl Student citation

Workshop designed for international students in the School of Business to introduce them to citation styles/ guidelines and academic expectations at GW.  Will supply student with the tools they need to be successful in the classroom.

Friday, November 21, 2014
3:00-4:30 pm
Gelman, Room 301/302

Visit here to reserve your spot today! Snacks will be provided!

Sponsored by Gelman Library and GWSB Undergraduate Advising and Programs

International Student Coffee Hour

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Your International Services Office welcomes you to an International Student Coffee Hour.  Please join us at Gelman Library’s Global Resources Center this Thursday, October 30th from 9:30am to 11:30am and enjoy a snack with our Specialists.

Let’s Talk Fashion!

I have been in Italy for nearly two months now, and the experiences I have had are unlike anything I have done at home. In addition to my journeys across Europe, I thought I would share a little on my academics for this blog post.

Me at porto anticoOne of my most interesting classes at Bocconi University is called Management of Fashion Companies. Milan is well known for being one of the centers of Fashion, and this class focuses in depth on the management of different styles of fashion. Our primary focus for the first half of the semester, however, is on luxury companies in France and Italy. We have learned about the strategic marketing tactics and organizational structure for luxury companies such as Chanel, Louis Vuitton, Giorgio Armani, Gucci, and more. This class has definitely opened my eyes to the intricacies of the world of fashion. Hopefully it also helps me with some wardrobe tips by the time the course is over!

Just like in GWSB, Bocconi loves to assign group projects.  For my fashion class, we are given a brand and are required to create a marketing strategy for the company. The company my group is assigned is called Bershka, a fast fashion store similar to H&M. For our project, we are required to do field analysis. In other words, we get to visit the actual store in the fashion district and observe customer behavior, the store atmosphere, and the layout of the store. Through this project, I will learn how to apply the management and strategic marketing tools we talk about in class to help Bershka generate more customer traffic in their stores.  I am especially excited about this project because Bershka is a brand that I do not know much about. It also gives me a great excuse to go shopping afterwards.

Milan Fashion Week PictureAlthough academics are very important, study abroad is also an opportunity to learn about different cultures. Use whatever free time you are not spending studying to get out into the world and just explore. I have had the opportunity to travel around Italy, France and Germany so far. Now that it is our mid-semester break, I get to take a break from some of my intense classes and explore more Europe. I will be traveling to five different European cities in ten days, where I plan on trying lots of different foods, shopping until I drop, visiting beautiful landmarks and museums, and soaking in the European life-style. Arrivederci, for now!

Meghana (Meg) Murthy is a Junior in GWSB pursuing a BBA with a dual concentration in Marketing and International Business.  She is currently studying abroad in Milan, Italy through a GW Exchange with Bocconi University.  Bocconi University is considered the leading university in Business and Economics in Italy.  Read more about the program here

Jon Hering on the Quintessential Australian Experience

I’ve been in Australia for almost 3 months now. Time has flown by. As I have continued my study abroad experience, it’s not only the things that I have gotten to do here in Australia that has made this trip worthwhile, but also the perspective that studying abroad has given me. In this blog post, I want to give some insight into what I’ve been up to in the past 3 months, including traveling, living in Sydney, and studying at University of Sydney, and I want to relay some of the most important things I’ve learned while abroad.

photo (2)My most recent Australian escapade was mid-semester break. A group of friends and I traveled to Queensland for some quintessential Australian experiences. We started our trip in Cairns, where we got to snorkel the Great Barrier Reef, hike the oldest continuously living rainforest – The Daintree – and went white water river rafting. Snorkeling was amazing. We saw tons of beautiful fish and coral formations as well as having a few encounters with some reef sharks. I was also lucky enough to get to swim alongside a green sea turtle!

After our adventurous trip to Cairns, we decided to take the rest of break to actually relax and settled down on Hamilton Island in the Whitsunday Islands. We were able to relax on the beach, swing around the islands on jet skis, and watched the most incredible sunsets I have ever seen from the top of the island.

But, as with all study abroad trips, it is now back to school. With only 3 weeks left in my semester and then 2 weeks of finals, the school year is really coming to a close quickly. The Australian system, very unlike GW’s, also loads the majority of the coursework into the last few weeks. I definitely still have a lot to do… Luckily, living in Sydney gives me access to amazing ways to relax like running to the opera house or experiencing Sydney’s thriving arts and theatre culture. Plus the restaurants and nightlife are pretty great as well. But, with the stress of school setting in, I really have started to miss home. photo (1)

Studying abroad has been a fantastic experience. I’ve gotten to do so many things that I really never thought I would get to do in my life at all. And while yes, I have learned some things in my classes; the most important lesson that I have taken away from study abroad is perspective. I know that I will be coming back to GW with so much more appreciation for my friends, my family, and even GW itself. I am so thankful for the education I’m receiving, the opportunities that I have been given, and the people that are in my live at GW. I would recommend studying abroad to anyone who can do it and the best advice I could give is to drink it all in, but remember how great everything you have at home is.

Jon Hering is a GWSB Junior pursuing a BBA with a concentration in Marketing and a minor in Theatre.  He is spending his Fall semester abroad at the University of Sydney in Australia.  Read more about GW’s exchange program with University of Sydney here.