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  Click To View Marketing Yourself and Building Relationships Quicklinks


BR.2.bOnce you have determined your career goals and identified professional opportunities of interest to you, the next step is Marketing Yourself and Building Relationships within your industry (or industries) of interest. Begin by developing a Value Proposition that outlines your unique value to employers, then Create Your Brand through items such as a resume and elevator pitch to communicate this value to potential contacts. Build your Network by identifying and reaching out to individuals within your target companies for advice and opportunities to gain experience.

Use the “Marketing Yourself and Building Relationships Action Plan” as a guide!



Value Proposition

Before crafting their marketing strategies, companies define what value their products or services can offer the marketplace. Similarly—as a job candidate—you need to have an understanding of your own value proposition in order to effectively communicate that value to potential employers (i.e. YOUR marketplace). What are your skills? How do they relate to a particular job or field? What makes you stand out from your competition? In answering these types of questions, you will be able to define your own value proposition.


Download Value Proposition Worksheet


Create Your Brand


After developing your value proposition, the next step is to present your professional value in a way that will catch the attention of employers. This is your “personal brand” and gives you the opportunity to market yourself and develop a professional identity.

What is a Personal Brand?
Your Brand is the perception that people have of you – what they perceive about your ability, skills, and characteristics.

“A Personal Brand Statement links your passions, key personal attributes, and strengths with your value proposition, in a crystal clear message that differentiates your unique promise of value from your peers and resonates with your target audience.”


The Components of Your Brand

Your resume launches your brand by presenting your relevant skills, experiences, and accomplishments to a potential employer in order to demonstrate your fit for a specific position.

Cover Letter
Your cover letter is an opportunity to sell yourself to a potential employer by highlighting the skills, experiences, and qualities that make you a strong fit for that company and position. You will write a unique, tailored cover letter for each position to which you apply.

Elevator Pitch
First impressions can often make or break an individual’s chance of successfully selling oneself to a contact or potential employer. An elevator pitch is a brief and creative introduction that will help you stand out among other candidates.

Online Presence
Another essential component of your professional brand is your online presence. Recruiters are increasingly using social networking sites such as LinkedIn, Facebook, and Twitter to recruit candidates for jobs and internships, connect with jobseekers interested in their organizations, and even vet applicants prior to hiring. A professional LinkedIn profile is a must, and developing a professional presence on Facebook and Twitter will give you additional opportunities to expand your professional network. Also be sure to regularly google your name to see what information comes up.
Linkedin Profile Guide        LinkedIn’s networking guides for college students  



What is the Purpose of a Resume? A resume is a formal document that presents your relevant skills, experiences, and accomplishments to a potential employer in order to demonstrate your fit for a specific position. It illustrates your qualifications for the position by highlighting the skills you have developed and results you have produced in your current and former roles, allowing the employer to determine your potential for success within the organization. Your resume should be tailored to the specific position and/or industry to which you are applying.

Keep in mind: Your resume does not get you the job…it gets you the interview!

Download Resume Template


TIP: Use your School Address in the headers, especially when applying for positions while on-campus

Download Resume Template


Download Resume Template


Download Resume Template


Download Resume Template



Cover Letter

elements_cover_letter_fdfccYour cover letter is an opportunity to sell yourself to a potential employer by highlighting the skills, experiences, and qualities that make you a strong fit for that company and position. Use it to demonstrate your value to the employer and the impact you will have on the organization if hired. The cover letter should describe how you can contribute to the organization, NOT what the position can do for you! While your resume is one important tool in your job search, do not underestimate the power of the cover letter. Often, the cover letter is an employer’s first impression of you, so make sure that it’s strong and compelling to increase the probability that the employer will read your resume. After all, its overall purpose is to motivate the employer to want to read your resume and move you forward in the hiring process.

Cover Letter Writing Guide




TIP: 325 words max





Elevator Pitch








Online Presence




According to the Bureau of Labor Statistics, 70% of jobs are found through networking. Networking expands your professional connections, and provides insight into industries, employers, jobs, trends and opportunities. It is also a wonderful way to get referrals and introductions. Remember that networking is reciprocal – be sure to offer assistance to your contacts actively.




Start by joining the GWSB LinkedIN Group

Join the GWSB LinkedIn Group

Want to connect with Alumni? Join the GWSB Linkedin community to view and connect with over 11,000+ alumni. Students need to register themselves at LinkedIn first, before clicking on the following link to join the GWSB community here.

Don’t forget to join the GW Alumni Association group! Click here.

Career Advisor Network(CAN): The Career Advisor Network

(CAN) is a directory of GW alumni dedicated to providing career strategy assistance to other alumni and current GW students. Students and alumni seeking to network with alumni advisors use the CAN’s customized search function to select advisor profiles based on their professional interests. We strongly encourage current GWSB
students and alumni to utilize the CAN network to connect top market talent with successful alumni professionals.



 Marketing Yourself and Building Relationships Quicklinks

Marketing Yourself & Building Relationships – Action Plan

Value Proposition

Create Your Brand


Guides, Samples, & Keywords

Resume Writing Guide


Cover Letters & Other Correspondence

Guide & Sample

Elevator Speech: This 60-second pitch helps others understand who you are, your skills and your target career path.