International Institute of Tourism Studies
The International Institute of Tourism Studies (IITS) at The George Washington University is a world-class research and education center that has been a thought leader in sustainable tourism development and education for over 25 years.
To be recognized worldwide for creating and diffusing knowledge that fosters innovation in sustainable tourism development, and engenders a deeper understanding of tourism as a key pillar of the world economy.
To provide cutting-edge, interdisciplinary research and professional education solutions that support sustainable tourism development.
Our solutions assist tourism professionals and destination decision-makers from industry and government to bridge the gap between theory and practice in order to:
- Improve long-term competitiveness of tourism businesses and destinations;
- Enhance well-being of communities as healthy places to visit, live, and invest;
- Preserve and conserve cultural, historical and natural heritage; and
- Expand opportunities through freedom of travel and international understanding.