Professional and Student Organizations

Professional Organizations

International Advertising Association Diploma

iaaThe International Advertising Association’s (IAA) professional development mission is to develop state of the art education programs for preparing individuals for the marketing communications industry of the 21st century. This is an ongoing task, and is in large part carried out by IAA’s accredited institutes – leading universities, colleges, and professional schools located throughout the world. Graduate and undergraduate students who complete a required list of courses may apply to receive IAA Diploma in Marketing Communications. For more information on the International Advertising Association please visit Inspiring Excellence in Communications Worldwide website. Click here to download the IAA Requirements and Application Form.

The American Marketing Association

ama “The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession.” For more information on the American Marketing Associate, please visit American Marketing Association website.

Business Marketing Association

bma“Begun in 1922 as the National Industrial Advertising Association, today’s Business Marketing Association represents a lifetime of expertise in business-to-business marketing and communications. For more than 80 years, BMA has been the pre-eminent service organization for professionals in this vital industry.” For more information on the Business Marketing Association, please visit Business Marketing Association website.

Direct Marketing Association

dma “The Direct Marketing Association is the leading global trade association of business and nonprofit organizations using and supporting direct marketing tools and techniques. DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the entire direct marketing process. Founded in 1917, DMA today has more than 4,800 corporate, affiliate, and chapter members from the United States and 46 other nations, including 55 companies listed on the Fortune 100.” For more information, please visit Direct Marketing Association website.

American Advertising Federation

aaf “As the “Unifying Voice for Advertising,” the American Advertising Federation (AAF), headquartered in Washington, D.C., is the trade association that represents 50,000 professionals in the advertising industry. AAF’s 130 corporate members are advertisers, agencies and media companies that comprise the nation’s leading brands and corporations. AAF has a national network of 210 ad clubs and connects the industry with an academic base through its 210 college chapters.” For more information on the American Advertising Federation, please visit American Advertising Federation website.

Student Organizations

GW Chapter of American Marketing Association

ama “The GW Chapter of AMA is dedicated to fostering the professional development of its members by providing career-related networking events, connecting its members to AMA resources and opportunities, and promoting friendly relations between marketing students, faculty, and alumni.” For more information on the GW Chapter of American Marketing Association, please visit American Marketing Association website.

Capitol Advertising Adclub

cap_adv Capitol Advertising Adclub is affiliated with the American Advertising Federation. The purpose of Capitol Advertising is not only to participate and win the National Student Advertising Competition but it is also to provide and promote a better understanding of the functions of advertising while stimulating and encouraging advertising professionalism by enhancing advertising education through interaction and teamwork. For more information on Capitol Advertising Adclub, please visit Capitol Advertising Adclub website.