Marketing | Academics
BBA with a concentration in Marketing
The BBA with a concentration in Marketing provides undergraduates with analytical and technical tools, as well as a strong conceptual framework, to understand consumer and organizational buying behavior and strategic marketing processes.
MBA with a concentration in Marketing
Technology continues to drive business in the 21st century, and mastery of digital marketing operations and techniques is a prerequisite for success.
Ph.D. in Marketing
GWSB is scheduled to offer a PhD in Marketing come the 2015-2016 academic year which will have numerous sub-fields of specialization with extensive literature.