Marketing | Academics



Undergraduate Programs


BBA with a concentration in Marketing

The BBA with a concentration in Marketing provides undergraduates with analytical and technical tools, as well as a strong conceptual framework, to understand consumer and organizational buying behavior and strategic marketing processes.

BBA w/ a Concentration in Marketing



Graduate Programs


MBA with a concentration in Marketing

Technology continues to drive business in the 21st century, and mastery of digital marketing operations and techniques is a prerequisite for success.

MBA w/ a Concentration in Marketing



Ph.D. in Marketing


GWSB is scheduled to offer a PhD in Marketing come the 2015-2016 academic year which will have numerous sub-fields of specialization with extensive literature.

Ph.D. in Marketing