The Department of Marketing

Marketing is the process of creating, communicating, and delivering value to customers and other stakeholders.

Marketing faculty at GWSB have expertise in marketing and competitive strategy, international marketing, strategic brand management, strategic alliances, new product management, services marketing, channels of distribution, integrated marketing communications, digital and social media marketing, marketing for social causes, and marketing and public policy.

We leverage this expertise in order to:

  • Provide an outstanding education to enable our graduates to excel in their careers;
  • Produce research and thought-leadership to advance marketing knowledge; and
  • Build global relationships with business, educational, and alumni communities.