Business German Module 2: Green Business

Developed by Margaret Gonglewski & Anna Helm, GW-CIBER Business Language Program Coordinators, with assistance from GW-CIBER RA Deva Kemmis-Hicks

Topic: Green business with focus on eco-fashion

Level: Advanced Low (ACTFL)

Time Needed: Six 75-minute class periods (will vary based on number and level of students)

Goals: Demonstrate a firm grasp of the cultural significance of ecologically conscious living in Germany; Make the connection between the cultural importance of ecologically conscious living and green business in Germany, specifically in the sector of the eco-fashion (organic, free trade clothing) industry; Identify and analyze the business problems of a small German eco-fashion company; Formulate an action plan to address the problems, through synthesis of information about the company (provided through a business case and accompanying video) and of the newly gained knowledge about ecologically conscious living and the eco-fashion industry in Germany; Present the action plan, supported with secondary sources, at a business meeting; Evaluate all proposed action plans for their practicality, creativity, potential for success; Reflect on your own ecologically conscious actions, and on the learning process during this unit on green business

Download the Green Business Unit Goals and Plan as a Word document

Module Plan:


In-Class Work and Homework

Materials Needed


• Intro/Warm-up: Students respond to image

• Wortfelder/Vokabeln zum Thema

• Watch and discuss video: Was machst du für die Umwelt?

• Video response: Was machst du für die Umwelt? Students post their videos online

Image for warm-up

• Online Video: Was machst du für die Umwelt

Vokabeln zum Thema "Green Business"


• View student videos

• Read and discuss article: Konsum mit gutem Gewissen

• Begin second article (Kritik an Ökobewegung) and work on comparison of text style (Arbeitsblatt).

• Complete Arbeitsblatt: Arbeit mit den Artikeln

• Artikel (link): Konsum mit gutem Gewissen

• Artikel (link): Kritik an Ökobewegung: Hilfe, die Lohas kommen!

Arbeitsblatt: Arbeit mit den Artikeln


• Introduction to Öko-Mode: Discussion of clothes (where students buy them; their priorities, e.g., price, comfort, style, etc.)

• Probe background knowledge on eco-fashion.

• Present quotes from book Saubere Sachen (Brodde, 2009) to inform but also elicit response from students.

• Show short films related to Öko-Mode

• Read: Bio-Klamotten: Boom der sauberen Sachen

• Wie umweltbewusst ist Ihre Lieblingsmarke für Kleidung? Recherchieren Sie und posten Sie die Ergebnisse auf Blackboard!

Saubere Sachen (Brodde, 2009): Book available at libraries or through Author’s blog also provides food for thought:

• Artikel (link): Bio-Klamotten: Boom der sauberen Sachen

• Filme auf YouTube zum Thema Öko-Mode, zum Beispiel:
- Wie aus Ökomode kult wird
- Öko-Mode: Tue Gutes und sehe dabei gut aus
- Öko für 5 Euro?


• Pop quiz (vocabulary and articles)

• Discuss Bio-Klamotten: Boom der sauberen Sachen

• Read LaissezFair case

• Video: Fallstudie Bio-Mode (Teil 1)

• Video: Fallstudie Bio-Mode (Teil 2)
-Identifizieren Sie 3 Gründe für und 3 Gründe gegen das Weitermachen der Firma LaissezFair.


Case: Fallstudie LaissezFair

• Video: Fallstudie Bio-Mode (Teil 1)

• Video: Fallstudie Bio-Mode (Teil 2)


• Business Meeting (1): Two teams debate the question: Soll LaissezFair weitermachen?

• Team-Arbeit: Recherche und Vorbereitung auf die Präsentationen

Instructions for Team-Arbeit


• Business Meeting (2): Team presentations

• Group evaluation of action plan proposals

• Record reflections

Evaluation sheet (example)