The Green Business course unit in Business German focuses on eco-fashion and consists of approximately six 75-minute class periods. The objectives of the module are, among others, to: Demonstrate a firm grasp of the cultural significance of ecologically conscious living in Germany; Identify and analyze the business problems of a small German eco-fashion company; Formulate an action plan to address the problems, through synthesis of information about the company (provided through a business case and accompanying video); Present the action plan, supported with secondary sources, at a business meeting; Evaluate all proposed action plans for their practicality, creativity, potential for success.
The business case for Japanese focuses on the convenience store chain Seven-Eleven Japan Co., and discusses the situation of food disposal in Japan. Currently, there are more than 45,000 convenience stores in Japan and they play a very important role in people's daily lives. Most convenience stores follow strict rules related to the treatment of perishable foods, and immediately dispose of foods prior to their "best if eaten by" date and time. This occurs multiple times each day. Considering Japan's low food self-sufficiency rate, food disposal quantities deserve much attention. The goal of this business case on Seven-Eleven is to acquaint students with this problem. After examining the positions that franchise owners and customers take on whether or not expired food should be thrown away, students participate in a series of role plays to express their opinions by using common vocabulary. Presentation skills are also polished by using appropriate etiquette and speech style for business settings in Japan.
The Japanese video project focuses on the Japanese-style convenient stores Famima!! (owned by Famima Corporation). Their parent company, FamilyMart is Japan's third largest convenience store chain, with more than 20,000 franchise stores in China, Taiwan, South Korea, Thailand and Viet Nam. The chain opened the first U.S. store in July 2005, and currently operates ten stores near Los Angeles. Students will learn about Famima's experience of bringing Japanese-style convenience stores to the U.S. market, the Japanese business culture, how they bring the 'Japanese hospitality' to U.S. customers, comparison of goods sold in both countries, and how to differentiate Famima from other competitors. To enrich and deepen the understanding on the convenience store culture in Japan, this video project is used along with the Japanese Business Case on Seven-Eleven Japan.
A supplement to intermediate-level CIBER Business Russian, the "Nashestvie Rock Festival" multimedia project tells of a decision to repair a partnership between two Moscow media companies, ensuring the subsequent survival of Russia's biggest annual rock festival.
The web-based Nashestvie case gives students a basic print narrative intermingled with video interviews with the principal actors. Accompanying exercises prompt students to incorporate the speakers' words and rhetorical devices into their own repertoire. The case ends with a simulation in which students play the roles of advisers to the principal characters.